Beyond the Booth: How Sport is Building Real Connections in a Global Industry
Key Takeaways:
- Beyond Transactions: Timeless Tech replaces dry boardroom pitches with authentic, sports-driven networking to build deeper human connections.
- Purpose-Led Growth: The "Powered by Purpose" mantra aligns professional business goals with community impact and personal energy.
- Collaborative Synergy: Partners BEON, Amigo, and CMSwager joined Timeless Tech to transform competitive sports into a shared community ecosystem.
- The "Pre-ICE" Reset: A strategic Padel ritual that breaks "conference autopilot," allowing leaders to connect without hierarchy or sales pressure.
- Scaling Momentum: Proved in Barcelona, the movement now expands to SBC Summit Lisbon and upcoming events in Malta.
The iGaming industry is often defined by high-speed exhibition floors—thousands of meetings, neon-lit booths, and endless pitch decks. However, Timeless Tech is proving that the most enduring business relationships are forged not in boardrooms, but on the field of play. Through its community-driven initiative, Timeless Passion, the global game aggregator is shifting the narrative from transactional networking to authentic human connection.
This movement's silver lining is a core philosophy that stands out in every activation:
"Powered by purpose. Fueled by passion."
This slogan, which eventually became Timeless Tech's official mantra, serves as the initiative's guiding light. It reflects the belief that real impact follows when purpose meets sport.
The power of this approach was first realized during a groundbreaking cricket campaign in Sri Lanka. Choosing a country where cricket is the "national heartbeat," Timeless Passion launched a social challenge that exploded into a nationwide movement. What started quietly grew into an impressive response, generating hundreds of viral videos across TikTok and Instagram from street games and village nets. The campaign culminated in a live award ceremony in Colombo on December 1, 2025, where the Mighty Ducks—an amateur team that won hearts with their story of sacrifice and relentless heart—were crowned champions and awarded LKR 700,000 in gear and custom jerseys.
Building on this momentum, the initiative recently entered the B2B ecosystem with the Timeless Passion Padel Tournament in Barcelona, held on January 18, 2026, just before ICE Barcelona. This "pre-ICE ritual" gathered over 40 industry professionals for a day of high-energy play, successfully creating meaningful connections before the conference chaos began.
Aleksandar Starčević, Operational Director at Timeless Tech, is a key architect of this movement, driving a collective effort alongside partners BEON, Amigo, and CMSwager. His focus is on breaking "conference autopilot" by uniting these industry leaders to shift professional relationships from cold transactions to authentic human connections.
Inside the Court: A Conversation with Aleksandar Starčević
Aleksandar Starčević champions the culture that makes Timeless Tech a unique partner. In this exclusive interview, he reflects on the strategic intent behind Timeless Passion, the "baby steps" that led to the Barcelona success, and why the industry is fin
The Road Ahead: New Challenges on the Horizon
The success in Barcelona and Sri Lanka is just the beginning. The community can look forward to upcoming anchor events aligned with major industry milestones, including a major tournament at SBC Summit Lisbon in late September. Furthermore, the organization is currently exploring new padel editions and tournaments in Malta.
As Timeless Passion evolves into a global platform for storytelling, the mission remains constant. Beyond padel, new challenges similar to the inaugural cricket edition will emerge in new regions, continuing to prove that you don’t need wealth or status to play with passion—you only need opportunity and belief.
FAQs
1. What is the core mission of Timeless Passion?
It is a sports-driven community and social impact initiative designed to foster authentic human connections through shared energy and culture.
2. What does the slogan "Powered by purpose. Fueled by passion" represent?
It is the initiative's "silver lining," emphasizing that while purpose provides direction, passion provides the energy to overcome challenges and drive innovation.
3. How did the Sri Lankan cricket challenge perform?
The campaign went viral, generating over 300 TikTok videos and 100+ Instagram entries from across the country.
4. Who were the winners of the first Timeless Passion Cricket Edition?
The Mighty Ducks, an amateur club from Sri Lanka, were chosen for their authentic story of commitment and heart.
5. Is Timeless Passion part of Timeless Tech's marketing?
While supported by Timeless Tech, it is designed to live outside classic B2B marketing as a parallel identity focused on community rather than product pitches.
6. What was the goal of the Padel Tournament in Barcelona?
It was designed as a "reset" before ICE 2026, allowing professionals to connect as humans without hierarchy or sales mode.
7. Where is the next confirmed Timeless Passion event?
The next major activation is confirmed for SBC Summit Lisbon, running from September 29 to October 1, 2026.
8. Are there plans for events in Malta?
Yes, the organization is actively planning future tournaments in Malta to align with the region's major iGaming summits.
9. Will there be more "challenges" like the one in Sri Lanka?
Yes, the success of the first edition confirmed that this format will be expanded to new regions and sports in the future.
10. How can I join the Timeless Passion community?
Interested partners and players can register for upcoming events and follow real stories at timelesspassion.fun.